Alpana has had a successful marketing career of over 30 years, across India and US. She has significant experience in Retail, Merchandising, Luxury, B2C and B2B. Her last stint was as the CEO of India’s leading brand and design thinking firm - DY Works. She also headed marketing and merchandising for Tanishq previously. She has recently started her own venture of designing and manufacturing motorcycle helmets. She is a graduate of St. Stephen’s College (Economics) and IIM - Ahmedabad.